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Open #BibleTok, and after a certain amount of scrolling, you will inevitably stumble upon a bible study book from Alabaster.
The mysterious books gracing social media feeds are pretty enough to as coffee table decor — delicate, white, glossy, quietly whispering the simple Scandinavian design aesthetic that influencers helped elevate.
Each cover features breathtaking photography that could have been taken straight off of VSCO’s most-loved landscapes, from rolling mossy hills to faded pink sunsets, and snow-capped mountains.
Turn a few pages, and you’ll find there is much more to these books than pretty pictures. Most notably, “The Good and Beautiful Bible Study” encompasses a 30-chapter study exploring key themes from the Old and New Testament, including courage and providence through the story of Esther, seeing and valuing others through the story of Hagar, and accepting grace through the story of Jacob and Esau.
Reflection questions and guided meditations included in the book will keep even the most passive readers engaged.
And, perhaps, it’s the combinations of all these features — contemplative artwork, tranquil, minimalist architecture, and biblical reflections — that have allowed Alabaster to resonate with everyone from Christian influencers and faith leaders, to grandparents and those with no religious beliefs at all.
The universal appeal of the books is just what Bryan Ye-Chung and Brian Chung were aiming for when they co-founded Alabaster Co. in 2016. The pair aspired to build a bible study brand that could connect with a society that is turning more towards creativity, experimentation, and acceptance.
“When we merge art and design with the ancient biblical text, we believe it creates something special,” co-founder Bryan Chung told The Post. “Something that is more approachable to young people and can stir conversation around a topic that is often seen as taboo.”
Hence, Alabaster was born, and the reception has been alarmingly impressive. The Christian reading series has received endorsements from stars and influencers, including Hailey Bieber, Tahj Mowery, Demi Tebow, and Tori and Chad Masters.
If you want to see what the hype is all about, or you’re still searching for the perfect biblical gift, you can order the first volume of “The Good and Beautiful Bible Study” today for just $39 for the softcover or $60 for the hardcover or leather-bound version. Bundle with the second volume and save 10%.
For a limited time, shoppers can also take advantage of incredible deals from the Alabaster Christmas sale. Best-selling bible collections and signature gift sets are available for up to 47% off.
Looking for more reading recommendations? Head to our roundup of the top 35 books to buy for everyone on your good list and the best coffee table books to gift for the holidays.
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